Marketing professional with experience enabling four nonprofits and a green tech business to achieve record growth by managing all their marketing and PR efforts

City of Palo Alto, Palo Alto, CA

Marketing Coordinator, Palo Alto Art Center (2014–Present)

Achieved record growth in exposure and relationship building with people from many cultures, Bay Area cities, and organizations by managing the organization’s marketing and PR.

 

• Increased media coverage 50%. Secured several articles in the SF Chronicle, magazines (including Silicon Valley Living), and art blogs. Also achieved company records in TV and radio coverage.

• Expanded the organization’s reach to the rest of the Bay Area. Advertised in Peninsula and general Bay Area publications, and wrote press releases.

• Achieved company records in outreach to other organizations. Built partnerships with cultural societies, led joint programs with underserved areas (including schools), engaged artists from different cultures, and organized activities with entertainment centers.

• Increased digital marketing activities, and tracked metrics. Added content to website (including stories about artists, students, and instructors), established SEO, and advertised in 20 online calendars.

• Revamped the email distribution system; increased the number of opens and click-throughs. Improved the format’s visual appeal, engaged audiences with contests, and A/B tested subject lines.

• Organized marketing events, including company anniversaries, galas, and exhibition openings.

• Systemized all marketing and PR. Created department-wide calendar to prioritize and organize all projects.

 

 

​

Sustainable Silicon Valley, Santa Clara, CA

Manager of Public Relations (2012–2014)

Joined nonprofit dedicated to making Silicon Valley the world’s most sustainable region, and increased its coverage in print, TV, radio, and blogs 75% by forming and leading the first comprehensive marketing and PR strategies. Developed the organization’s brand, and propelled the org to the forefront of discussions in the sustainability movement.

 

• Engaged public figures in marketing campaigns. Contacted Governor Jerry Brown’s office, and secured engagement in which he spoke at a conference (several news outlets, including KGO, covered the speech).

• Achieved several firsts in media relations. Secured coverage by the SJ Mercury and Silicon Valley Business Journal. Wrote and distributed press releases.

• Expanded engagement to other communities, including Mendocino County, Monterey, Santa Cruz, and several Silicon Valley cities. Initiated strategic discussions about increasing their sustainability efforts.

• Helped build relationships with donors; engaged with them in partnerships.

 

Green Tech Academy, San Jose, CA

President, CEO, and Director of Marketing and PR (2009–2010)

Founded one of the first for-profit companies that provided training to technology and business leaders interested in the clean tech sector; managed all the marketing and PR. Developed the brand, and profitably sold the business to a third party.

 

• Secured and onboarded clients from many industries, including computer and manufacturing.

• Expanded clientele to the North Bay; provided paid one-day seminars on clean tech, nanotech, wind tech, and solar tech.

• Managed all the marketing outreach, and secured print, online, and radio coverage.

• Developed the website, including all pages, the registration process, and links to other sites. Conducted the SEO.

• Managed the social media campaigns, and interacted directly with users.

• Created the collateral, including posters, brochures, and online banners.

• Managed all company operations, finance, and HR. Prepared the budgets, hired and trained instructors, and managed logistics.

 

International Association of Nanotechnology, San Jose, CA

Marketing Specialist (2007–2009)

 

• Secured participation of several cities’ mayors in discussions on sustainability practices.

• Led phone and email campaigns that recruited students and instructors for training programs.

 

San Jose Silicon Valley Chamber of Commerce, San Jose, CA

Director of Communications (2000–2007)

 

• Played key part in expanding the organization’s membership to record levels by building the marketing and PR functions from the ground up.

• Contacted the media; obtained coverage in Forbes, the SJ Mercury, and SJ Business Journal.

• Worked directly with several celebrities at events, including Walter Cronkite, Bob Newhart, Barbara Bush, and Bob Dole. Set up one-on-one discussions, and interfaced with the media that wanted access to them.

• Secured Governor Arnold Schwarzenegger as a speaker at an event, which 30 media outlets covered.

• Initiated and developed partnership with the Red Cross, which garnered $300K for the South Asian tsunami within 3 hours. Onboarded them, and participated in KNTV’s phone-in donation effort.

• Rebranded the organization by developing new logo and collateral, and by updating the website. Made website easier to use and more visually appealing. Also made the monthly newsletter more engaging.

• Assisted in the Chamber’s advocacy efforts, including endorsement of candidates and propositions.

 

Prior marketing and PR experience at Community Child Care of Santa Clara and Consolidated Freightways Corporation, and previous work as a newspaper reporter and editor. Details upon request.

 

EDUCATION

Bachelor of Arts, Journalism, San Francisco State University, San Francisco, CA